Lucid Motors

Art Direction • Content Design • Video/Photo Production

Crafting Lucid’s Creative Direction and Producing Video and Photo content for social media.

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Airbnb

Content Development • Experience Design

Developed and executed content and community programming for Airbnb at major cultural and sporting events. Crafting experiences that enhanced brand visibility and engaged diverse local communities

Projects

Entrusted in designing and building the host community with local experts and icons around the world to develop Experiences that generate human connection.
Curated Community experiences to bring guests, creators together through film and culture.
Blending immersive programming with intimate discussion to foster connection between festival attendees, hosts, filmmakers and highlight the intersection of hospitality and creative storytelling.
Led initiatives to elevate Airbnb’s brand awareness across the five boroughs, focusing on connecting with local communities and developing local content campaigns, highlighting the spirit of New York’s neighbourhoods.
Crafted immersive programming where guests and the SXSW community could unwind and recharge at Airbnb’s activation, “The Park” , a relaxed space with curated events, encouraging meaningful interactions.

Sony

Art Direction • Video, Photo • Social Strategy

Case Study

A viral brand campaign to establish Sony Alpha as the leader in mirrorless camera technology: we created a traveling wonderland for photographers and videographers.

Created and executed a viral brand campaign that would establish Sony Alpha as the leader in mirrorless camera technology as well as speed up the momentum of market capture in camera equipment across the board via the power of a die-hard community.

Plants and friends

business strategy • brand identity • video/photo production • content design • social strategy • community outreach

Plants and Friends emerged as a fresh answer to the traditional local garden center, offering a modernized and aesthetically appealing environment. This innovative concept transformed the typical plant store into a new experience, tailored specifically for the growing number of youthful, sustainable and style-conscious plant enthusiasts.

Over the last five years, Plants and Friends has established three distinct locations, community building events and developing a strong plant community in San Francisco. Each site boasts a unique, welcoming, and thoughtfully curated design, resonating with the preferences and values of this new generation of plant buyers.

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ORBIA

brand identity • brand application

Orbia, as a brand, stands out with its distinctive identity that resonates deeply with its target audience. The brand's identity is not just a logo or a color scheme, but a reflection of its values, mission, and vision, creating a memorable and impactful presence in the market.

This identity is skillfully applied across various platforms and touchpoints, ensuring a consistent and cohesive experience for customers. From digital marketing campaigns to product packaging, every aspect of Orbia's presence is carefully designed to align with its core brand principles.