We’re VIEWFINDR. We make COOL STUFF FOR FUN FOLKS.
AIMING TO KEEP IT authentic, engaging, AND beautiful FOR humanS & ANIMALS ALIKE .
SPECIALIZING IN Content CREATION, VIDEO & Photo PRODUCTION, and Designing EXPERIENTIAL ACTIVATIONS.
VIEWFINDR is a dynamic boutique creative agency based in the SF Bay Area, blending strategy and design to elevate emerging brands. Boasting over a decade of expertise in building, nurturing, and transforming brands, our ethos is grounded in the belief that the most memorable brand experiences are born from clear, strategic thought, emotional storytelling, and a deep focus on human-centered design.
NOTABLE WORKS
Lucid Motors
EV Global Lifestyle Brand
Art Direction • Content Design • Video/Photo Production
Crafting Lucid’s Creative Direction and Producing Video and Photo content.
*Under NDA. Additional work available on request.
Sony
Art Direction • Video, Photo and Set Production • Social Strategy
A viral brand campaign to establish Sony Alpha as the leader in mirrorless camera technology: we created a traveling wonderland for photographers and videographers.
We were commissioned to create and execute a viral brand campaign that would establish Sony Alpha as the leader in mirrorless camera technology as well as speed up the momentum of market capture in camera equipment across the board via the power of a die-hard community.
Plants and friends
business strategy • brand identity • video/photo production • product design • retail design • content design • social strategy
Plants and Friends emerged as a fresh answer to the traditional local garden center, offering a modernized and aesthetically appealing environment. This innovative concept transformed the typical plant store into a new experience, tailored specifically for the growing number of youthful, sustainable and style-conscious plant enthusiasts.
Over the last five years, Plants and Friends has established three distinct locations, community building events and developing a strong plant community in San Francisco. Each site boasts a unique, welcoming, and thoughtfully curated design, resonating with the preferences and values of this new generation of plant buyers.
ORBIA
brand identity • brand application
Orbia, as a brand, stands out with its distinctive identity that resonates deeply with its target audience. The brand's identity is not just a logo or a color scheme, but a reflection of its values, mission, and vision, creating a memorable and impactful presence in the market.
This identity is skillfully applied across various platforms and touchpoints, ensuring a consistent and cohesive experience for customers. From digital marketing campaigns to product packaging, every aspect of Orbia's presence is carefully designed to align with its core brand principles.
